Free Admission to Downtown Museums On Saturday

On Saturday, September 25, 2010, Minnetrista and the Muncie Children’s Museum will participate in the sixth annual Museum Day, presented by Toyota on behalf of the redesigned 2011 Avalon. Both downtown museums will join participating museums and cultural institutions nationwide to open their doors free of charge to all visitors who download the Museum Day Ticket from Smithsonian.com.

Visit www.smithsonian.com/museumday to download your Museum Day Admission Card. Attendees must
present the Museum Day Admission Card to gain free entry to participating museums and cultural venues. Each card provides museum access for two people, and one admission card is permitted per household. Listings and links to participating museums’ can also be found at www.smithsonian.com/museumday.

Located along historic White River, Minnetrista includes 40 acres of beautiful gardens and grounds, a modern museum facility, an historic home, Nature Area, numerous sculptures, and a portion of the White River Greenway. Minnetrista serves East Central Indiana with dynamic community activities and exhibits that honor and reflect its natural and cultural heritage. For more information about Minnetrista, visit www.minnetrista.net.

The Muncie Children’s Museum was founded in 1977, as a hands-on, educational and innovative museum for children.  The museum is aimed at bringing educational and interactive entertainment to the children of East Central Indiana.  The museum’s exhibits are designed to be fun, raise questions, provoke interest and stimulate curiosity.  The Muncie Children’s Museum is located at 515 S. High St. in downtown Muncie.  Museum hours are 10am-5pm Tuesday through Saturday and 1 -5pm Sundays.  Regular admission price is $6 per person ages 1  –  100.

This year, Toyota will enhance the Museum Day experience both in Smithsonian magazine and online, with elements like the Featured Five, a listing that encourages visitors to learn about and visit participating museums and venues.  Additionally, for each visitor who inquires about the new Toyota Avalon online, Toyota will donate $1  –  up to $10,000 total  –  to museum programming nationwide.

Museum Day 2010 is poised to be the largest to date, outdoing last year’s record-breaking event.  Over 300,000 museum-goers and 1,300 venues in all 50 states, the District of Columbia and Puerto Rico participated in Museum Day 2009.  Last year, two million visitors logged on to www.smithsonian.com/museumday to learn more about the program.

A journey to celebrate our world’s dynamic heritage and cultural life, participating Museum Day venues emulate the free admission policy of the Smithsonian Institution’s Washington, D.C.-based facilities.

About Smithsonian Media
Smithsonian Media comprises Smithsonian magazine, Air Space, goSmithsonian, Smithsonian Media Digital Network and Smithsonian Channel.  Smithsonian Media’s flagship publication, Smithsonian magazine, is one of the nation’s largest magazines with a circulation of more than 2 million and nearly 7 million readers.  Smithsonian Media is a division of Smithsonian Enterprises, the revenue-generating business unit of the Smithsonian Institution.  The Smithsonian Institution is the world’s largest museum and research complex consisting of 19 museums and galleries, the National Zoological Park and nine research facilities.  Approximately 30 million people from around the world visited the Smithsonian in 2009.

About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion.  Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers.  Toyota directly employs more than 34,000 people in the U.S. and sold more than 1.77 million vehicles in 2009.

For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com.